Gem was created to emphasise my vision on creating beautiful colour, within beautiful haircuts on beautiful girls. I wanted the collection to be fashion orientated and very desirable to the consumer but inspirational and educational for the salon colourists.
My philosophy with hair is to always have a focal point and achieving that with colour needs great control. Enhancing the hair with different levels of light and dark has created reflective tonal focal points within the haircut and has optimised shine and condition.
Andrew O Toole